Our PPC approach starts with clean account structure and measurable objectives. We review search terms, match types, bidding, product targeting and budget allocation so that decisions are tied to performance rather than activity.
What the engagement can include
- Account audit
- Campaign structure planning
- Sponsored Products management
- Sponsored Brands strategy
- Keyword and product targeting
- Bid and budget optimization
- Search term harvesting and negatives
- Performance reporting
Typical deliverables
- Campaign action plan
- Optimization log
- Monthly performance summary
- Growth and efficiency recommendations
Who this is best for
Best for sellers with active ad spend who want more disciplined management, clearer reporting and better coordination between advertising and listing performance.
How we approach the work
We begin with context: the product, target customer, competitive environment, economics and current stage. From there, we define the highest-priority work, agree on the expected outputs and organize the engagement around clear decisions rather than unnecessary activity.
Every project is scoped individually. Exact deliverables, timing and pricing are confirmed before work begins.