JM
Judy Madden
Marketplace Strategy
Focuses on category analysis, product positioning and launch planning.
About AMZ Masterclass
Practical strategy for marketplace brands.
We help sellers make better decisions across product selection, listing conversion, creative, advertising and launch execution—while teaching the thinking behind the work.
Our Point of View
Good marketplace growth comes from connected decisions.
Product research affects positioning. Positioning affects listing copy and creative. Creative affects conversion. Conversion affects advertising efficiency. Advertising data reveals what to improve next.
AMZ Masterclass is organized around that connected system. Our goal is to make each engagement understandable, actionable and tied to the next business decision.
What we value
1
Clarity over complexity
Recommendations should be understandable enough to act on.
2
Evidence over assumptions
Research and performance data should inform priorities.
3
Capability over dependence
Clients should understand why the work matters, not just receive deliverables.
Team
A multidisciplinary approach.
Strategy, creative and education require different perspectives. Our team structure reflects that.
DS
Donna Seitz
Creative & Conversion
Focuses on listing communication, image systems and branded content structure.
KE
Kathleen Ellis
Advertising & Growth
Focuses on PPC structure, optimization discipline and marketplace performance reviews.
Start With the Current Constraint
Contact AMZ MasterclassTell us what is holding growth back.
We will help you identify the most logical next service or learning path.